1971 Chrysler Plymouth Division Dealership Merchandising Manual:
Click to view each Section of the Book:
Table of Contents = Table of Contents (includes order form)
Section 1 = Announcement Display Materials
Section 2 = Prospect Identification Program
Section 3 = Goodwill Promotion Materials
Section 4 = Direct Mail
Section 5 = Catalogs & Literature
Section 6 = *Sales Training Materials
Section 7 = Sales Aid Materials
Section 8 = *Dealer Incentive Programs
Section 9 = *Consumer Exposure Programs
Section 10 = *Rapid Transit System Programs
Section 11 = *Fast Tracks Bulletins
Section 12 = Used Car Programs
Section 13 = *Individual Dealer Promotions
Section 14 = *Seasonal Promotions
Section 15 = Shows & Exhibits
Section 16 = *Other Special Promotions
Section 17 = Dealer Advertising & Planning Materials
Section 18 = Special Product Information
* = Empty sections. Please contact us if you can help find these documents.
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